In 2020, after years of building multiple businesses from the ground up, Joi-Lin Hunt decided to share her blueprint for success. That vision gave birth to The Firm Credit and Business Group—a company dedicated to helping everyday entrepreneurs launch and grow their businesses.
Hunt’s inspiration came from personal struggle. After being betrayed and financially sabotaged, she had to rebuild her life from scratch. It was during that time she realized how many others lacked access to affordable, real-world business and legal advice.
The Firm offers a one-stop solution—business credit building, LLC registration, trademark filing, financial structuring, and more. But what makes it truly unique is how affordable and approachable the services are. Hunt wanted to remove the gatekeeping that often keeps small business owners from taking the next step.
Her flagship program, See You At the Bank, is a 5-day business challenge that walks aspiring entrepreneurs through creating, launching, and funding their businesses. Through online mentorship, live sessions, and downloadable resources, Joi-Lin brings decades of experience directly to her clients’ fingertips.
The Firm has supported thousands of small business owners, helping them become bank-ready and scalable. Clients often call Hunt their “Business Bestie” because she doesn’t just advise—she mentors, supports, and celebrates every milestone with them.
Joi-Lin Hunt’s goal is simple yet powerful: to make business ownership possible for everyone. The Firm is her way of giving back and creating a new generation of self-made success stories—people who are ready to walk into their bank with confidence.
